Selling Out Your Services
The first question that every budding Virtual Assistant has is “what do I sell?” We want everything to be perfect for our first ever listing, and we work very tenderly over it. The goal that most of us have in mind is to become like those veterans that are always selling out virtual assistant services. It seems like a dream when you’re just starting out. You begin to wonder what it is that these experienced VAs know that you don’t. Are they spying on clients? Do they just have fantastic luck? Well, the answer is neither, and both.
Spying on clients:
Veteran VAs don’t spy on bloggers, but a good virtual assistant immerses him or herself in the world of their clients, and therefore they know what’s going on. They know how to spot trends and offer up services that will greatly appeal to their buyers. Keeping an eye on what is trending is really important to selling out virtual assistant services.
This is especially true for those of us in content creation: Whenever there are popular topics, colors, and issues going on, you need to be right on the crest of the trend. There are lots of ways to do this, from reading the news to looking right at your twitter feed to see what the word on the street is. Take these trending topics and channel them into the services you offer. Your customers will love being on the cutting edge.
Stick to what you know
You can be creative all you want, but don’t go too far. When you’re offering services to your clients, sometimes they’ll reach out to you to ask if you are capable of doing something else for them. It is very important that you never try to “wing it” and offer services that you aren’t really qualified to do.
If your goal is to sell out your services, it can be very tempting to try your hand at something new, but if you’re going to do so, you need to do that with your client’s full blessing and permission. When someone is paying good money for a service, they want it done well, so do your best work by sticking to what you know.
Keep the quality high
This should go without saying, but do not under any circumstances give your client crap work. No matter how busy you are, no matter how tight your deadline is, always, ALWAYS keep your quality high. Overdeliver, overdeliver, overdeliver!
Most of your customers would rather be flexible with a deadline than they would having to clean up and redo work that isn’t done well. Your reputation as a VA could suffer if you make a habit of sending out lackluster product, and you don’t want that. Be careful to always check and send out work that you would be proud of.
Luck of the Draw:
There is a little bit of luck involved. It’s not even luck so much as being in the right place at the right time. If you happen to be in a Facebook group where someone posts a need for your services, jump on it. If you wait, they will find someone else. Pro tip: Hang out where your ideal clients do!
VA work isn’t easy, but it is fulfilling and you want to do well at it, right? You have the keys to success right in your hands. Take your time to produce relevant consistent work, and you’ll be selling out virtual assistant services in no time.
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